As the 1940s began, the big news at the hundred-year-old J. I. Case Company was that all of their tractors would be painted Flambeau Red. In 1939, the new "D" Series of tractors replaced the Case "C" series, but the only thing that distinguished the "D" from the "C" was the paint job and new styling.
The "D" was a three-plow model with over 35 horsepower on the belt. It had a four-speed transmission and could reach 10 miles-per-hour.
It was not until the next year, 1940, that Case got into the small tractor market. The new "V" series tractors were one or two plow units that produced 18.7 hp on the drawbar and 24.48 hp on the belt in Nebraska tests. It had standard and optional features including a power take off (PTO) unit, electric starter and lights, adjustable front axle and both narrow and wide rear tread options. The row crop version was known as the "VC" model.
Three years later, the "V" was replaced by the "VA" model. The "VA" became the best-selling Case line of this era. It had more horsepower and could pull a two bottom plow. But the model had a hard time initially getting off the ground. Just as it was introduced, wartime production controls essentially halted production of the "VA." Still 1,000 units had been built in 35 weeks.
After the war, production started up again and the "VA" model sold well.
In between the small "VA" and the large "D," Case offered the medium sized "S" model. The "SC" row crop version produced 19.44 hp on the drawbar and 22.20 hp on the belt with its four-cylinder engine.
As the decade ended, Case responded to the challenge of the Ferguson three-point hitch and came out with their own "Eagle Hitch" system, and sales picked up.
Written by Bill Ganzel, the Ganzel Group. A partial bibliography of sources is here.